Message Crafting: Breaking Down Blocks

Message Crafting: Breaking Down Blocks

We’ve all experienced it: the blank page, the empty slide deck, the moment before you have to pick up the phone or start a virtual meeting. Any time we need to create something from nothing—whether it is an email, a presentation, a proposal, or a pitch—the potential for a block looms. What if the words don’t want to come? 

This feeling is intensely personal, and there’s no single right or wrong way to get out of it. But it is important to know that you can get out of it – but that you may need to give yourself the time to do so. 

That’s because getting through a block often requires letting yourself put something down on the page that’s rough or sketchy. You may need to go back and connect your ideas more clearly, or smooth out the language. Or maybe you need to get yourself started with something that’s not even on topic at all. 

But the most important thing is to start. Often, that means connecting to something emotional: a feeling or relationship. Why is this message important to you? To your business? To your client? How have you connected with this person or group in the past? 

You might have other ways that prompt writing or message crafting. Maybe you list out the goals you hope to achieve. Maybe you just write down everything you can think of about your audience. With something concrete to work with, the act of producing, editing, and refining your message becomes easier.  

Why does this work? In part, it neutralizes the anxiety of perfection: it’s easier to start when you know it doesn’t have to be great, it just has to be. 

But mostly, it works because it gets to the heart of what all communication is really about—connection. It lets you let go of yourself and let the words come out. 


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